Google brings search to podcasts through automatic transcription

Google brings search to podcasts through automatic transcription

Better enunciate, your Google Podcasts visibility may depend on it.

Google’s podcasts app increase the discoverability by automatically transcribing shows. Now users can search particular episode without remember any name of podcast or episode title.

You know that google daily release updates for better user experience. Right now Google is the best search engine to give you answer related to your query. With all amazing podcasters are publishing each day, there is no good reason why audio is not a first-class citizen, in the same way, The founder and the head of product Zach Reneau-Wedeen already told about the Google podcasts one year ago. 

Transcripts in the metadata. It would seem that he has stayed true that belief as transcripts has begun popping up as metadata within some podcast episodes’ web page sources (not within the app itself). Android Police breaks down how the transcripts can be found, noting that, although the entire show was transcribed, it did contain errors, mistaking writer Corbin Davenport’s name as “Corbin dabbing port.” 

As of right now, it’s not clear which podcasts or episodes have already been indexed and transcribed.

Why should you care?

Discoverability is a challenge for the podcast for a long time. For marketers looking to launch a branded podcast, If discoverability increase then its help to attract new audiences and can be made easy for the former listeners to find you again. That could make the format even more visible ad part of a content marketing strategy.